Brand Manager

JBD İNŞAAT VE TİCARET ANONİM ŞİRKETİ

Responsibilities 

• Planning and implementation of marketing and PR activities to promote the brand, including advertising campaigns, promotions and events.
• Monitoring customer feedback, responding to negative situations, maintaining a positive brand image.
• Reacting to negative situations, developing action plans in crisis scenarios to minimise negative consequences.
• Interacting with partners, organising joint events to increase visibility and attract new customers.
• Tracking brand mentions in the press and online media, analysing articles and reviews.
• Continuously monitoring the results of the marketing strategy, analyzing campaign effectiveness and producing reports for management.
• A brand manager initiates activities, creates a media plan and coordinates it with the CMO and the owner.

Once the media plan for the season has been approved, the brand manager implements it without further authorisation.    

Qualifications

A bachelor's degree in communications, marketing, or a related field, or equivalent experience.

At least 5 years of experience in a similar role.

Excellent communication and relationship management skills.

Strong strategic thinking and creative problem-solving abilities.

Team-oriented with the capability to manage multiple projects simultaneously.

Proficient presentation skills.