Brand Communication & Research Manager

Banvit A.Ş.

OBJECTIVE

• Leading communications and executions of all integrated communication campaign elements in different media and consumer contact points
• Leading agencies; creative, media and digital
• Gatekeeper for brand positioning and visual identity. Ensure logo and trademarks are used properly. Build packaging architecture and develop artworks
• Monitoring Marketing budget and utilize it at the most efficient way
• Project management to ensure successful delivery of regional initiatives for both research and innovation pipeline
• Design and conduct necessary researches to drive business and brand growth
• Analyze players in the market and consumer trends to provide inputs for the business and the brand
• Challenge the business to ensure initiatives are based on robust insights and strategic fit
• Closely monitor and analyze sales volumes, market share trends and competitive activities

REQUIRED EDUCATION & EXPERIENCE

• Bachelor’s degree in Business Administration, Economics, Sociology and Engineering with MBA degree
• 8 years of solid marketing and research experience in FMCG companies

REQUIRED SKILLS, KNOWLEDGE & EXPERIENCE

• Having positive attitude and results oriented
• Solid experience of setting brand strategy process and execution of communication campaigns
• Strong knowledge of different research methods
• Managed projects with creative agencies and research companies. Be a team member and influence to inspire
• Ability to work with multi-cultural team
• Very fluent in English

This position is reporting to Marketing and Corporate Communications Manager