Brand Manager

DOĞANAY GIDA TARIM VE HAYVANCILIK SANAYİ VE TİCARET ANONİM ŞİRKETİ

Would you like to be part of a success story?

Are you interested in leading end to end business?

Here is a great opportunity!

Who we are?

Doğanay is one of the most respected, well-known and successful brands in traditional fermented drinks, soft drinks, vinegar and sauces segments. Doğanay practices sustainable agriculture at its agricultural lands and uses the latest production techniques and quality standards at its own production facilities in Adana.

Under Taxim Capital’s ownership, Doğanay will accelerate its growth with a forward-looking and institutionalized management, add many other authentic Anatolian tastes to its portfolio, help them grow nationally, and finally introduce those tastes to the peoples of wider geographies. Thus, as a global producer of local and traditional tastes, Doğanay will seek out to help Turkey play a wider role in the global F&B sector.

Job Description:

·        Develop short and mid-term brand strategies including new launches, core business development and communication platforms for all Doğanay brands

·        Ensure flawless execution of all brand activation programs working closely with cross-functional teams:

·        Internal: R&D, Finance, Procurement, Insights, Commercialization, Sales, Trade Marketing, etc.

·        External: Creative Agency, Digital, SM, Media, PR, Activation, Insights agencies, etc.

·        Collaborate with commercial teams for both planning short & mid-term initiatives and aligning on flawless execution of them

·        Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,

·        Own brands’ A&M budget and ensure efficient & effective planning

·        Responsible for the P&L of the brands

·        Coordinate long term brand strategies and planning

Required Skills and Qualifications:

·        Experience at least 5 years brand management career in the FMCG industry

·        Having strong analytical and conceptual skills

·        Having superior communication skills

·        Having a strong and authentic business sense and the desire to achieve targets

·        Fluent in English

Winning Behaviors:

·        Being analytical and solution-oriented

·        Being agile, innovative and open to learn

·        Having strong negotiation and communication skills

·        Being a great team player and willing to work with others for mutual success

·        Being positive with a “can do” attitude