Social & Digital Media Specialist

Alshaya Saha

Shaya was founded in 2002 by the Kuwait-based Alshaya Group as an investment in the Turkish market. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Shaya's franchise portfolio includes Bath and Body Works, Le Pain Quotidien Pinkberry, Shake Shack, Starbucks, The Body Shop, Victoria's Secret and Victoria's Secret Beauty & Accessories in Turkey.

Shaya, which operates with a corporate culture that rewards "Think Big," "Act Small," and "Be You", is currently looking for Social & Digital Media Specialist to join its Victoria’s Secret and Bath&Body Works brands.

·        Be responsible of Victoria’s Secret and Bath&Bod yworks brands, 

·        Prepare the local social media calendars according to guidelines and adapt the global calendar,

·        As the admin of the social media accounts, reply to all comments and messages on time aiming a strong response rate,

·        Maintain a strong online company voice through social media,

·        Be creative with local content solutions and strategical plans with the marketing team,

·        Brief graphic desginers on social creatives,

·        Work closely with ecom team to ensure social consistancy and align on plans,

·        Prepare assets and organize SMS & Emailings according to the marketing plans,

·        Create influencer marketing ideas and manage influencer projects,

·        Work closely with global partners, attend all necessary meetings and calls with the team,

·        Closely monitor and analyze digital-social plans & activities with relevant KPIs and take part in recommendations accordingly,

·        Provide know how on relevant digital trends, insights and opportunities by scouting new agencies, key vendors' (Facebook, Instagram, Google, YouTube etc..) opportunities, competitive initiatives, local best practices within Shaya and L Brands,

·        Continuously track new digital & social media happenings and share all new & relevant learnings with brand marketing team,

·        Be a part in preparing the PR plans with the agency according to the global brand strategies,

·        Take active role in creating local PR projects to strengthen brand awareness,

·        Work closely with creative agencies, digital media agencies, PR agencies,

·        Report to the Marketing Manager and actively work together on responsibilities

 QUALIFICATIONS:

·    Bachelor’s degree in related fields,

·    Minimum 3 years of experience in social and digital media management (social is a must),

·    Excellent command of written and spoken English,

·    Strong knowledge and understanding of current trends in digital and social media,

·    Good communication and social interaction skills,

·    Innovative thinking ability and positive attitude,

·    Multi-tasking and eager to work as a part of a team,

·    Customer focused, ability to lead / drive change,

·    Good communication and analytical skills, strategic point of view, presentable,

·    Familiarity with Social media tools,

·    Proficiency in MS Office applications ,

·     Military obligation completed for male candidates.